Originally named Neue Haas Grotesk (New Haas Grotesque), it was rapidly licensed by Linotype and renamed Helvetica in 1960, which in Latin means "Swiss", from Helvetia, capitalising on Switzerland's reputation as a centre of ultra-modern graphic design. Miedinger and Hoffmann set out to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage. Hoffmann was the president of the Haas Type Foundry, while Miedinger was a freelance graphic designer who had formerly worked as a Haas salesman and designer. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance.ĭeveloped by the Haas'sche Schriftgiesserei ( Haas Type Foundry) of Münchenstein ( Basel), Switzerland, its release was planned to match a trend: a resurgence of interest in turn-of-the-century "grotesque" sans-serifs among European graphic designers, that also saw the release of Univers by Adrian Frutiger the same year. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 1960s, becoming one of the most popular typefaces of the mid-20th century. Helvetica is a neo-grotesque design, one influenced by the famous 19th-century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. Helvetica, also known by its original name Neue Haas Grotesk, is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. All rights reserved.Not to be confused with Helvetia, the national personification of Switzerland. You can learn more about Monotype here: Copyright:Ĭopyright 2016 Monotype Imaging Inc. If you have any questions concerning your rights you should review the license agreement you received with the software. You may not copy or distribute this software. Unless you have entered into a specific license agreement granting you additional rights, your use of this software is limited by the terms of the actual license agreement you have entered into with Monotype. This software is a valuable asset of Monotype. You have obtained this font software either directly from Monotype or together with software distributed by one of the licensees of Monotype. This font software is the property of Monotype Imaging Inc., or one of its affiliated entities (collectively, Monotype) and its use by you is covered under the terms of a license agreement. Neue Haas Unica has its foundation in the original design, but has been extensively updated for new imaging technologies and benefits from additional weights and broad language support. Intended as an alternative to Helvetica, the team conducted extensive research into existing grotesque designs prior to developing Unica. Neue Haas Unica is a reimaging of the original Haas Unica, designed by Team 77 in 1981. and may be registered in certain jurisdictions. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz Unica is a trademark of Monotype Imaging Inc.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |